Comment · Fri, September 27, 2024 · ND Owner
The New Nootropics Depot Is Now Live!
Original post in this thread
MisterYouAreSoDumb · 167 points
After a long 9 month development process, I am proud to announce that the new Nootropics Depot site is now live! We listened to a lot of feedback from customers, and went back to the drawing board. We have known for a while that we needed a change, but did not pull the trigger till now. Not only did we update the site design, but we used this as an opportunity to really take a look at what we were doing right and wrong. As part of this process, we completely revamped the way we talk about our products. We simplified our menu and category structures to make it easier to find products you might want. Long gone is the confusing web of categories we used to have. Now every product has a single primary use category, with the ability to check other filters on the results page. These primary use categories have their own easy-to-spot icons. Then each product also has 4 benefit tags, with corresponding icons of their own. This makes it much more clear for customers as to what the benefits of a product are. Also, each category page will show each of these 4 benefit icons ne…
What they were answering
ViperAMD · 6 points
You're doing yourselves a disservice when only ginger comes up in gut health. Guessing you're still tagging relevant products, but still! So many ND products have positive impacts on the microbiome.
Whilst I've got you.. when functional yeast powder and ultra red reishi powder back in stock? Been holding off a large order for months now
u/MisterYouAreSoDumb · ND Owner
We still have a lot to get through on the product side of things. It's all controlled by custom fields, and we built a back end tool to store and format it all, then upload into Bigcommerce. However, there is a lot of data to complete before we upload, so we only got to around the top 120 products. Also, the new way of doing things is a lot different than the old. Previously, we had around 60 categories, with all sorts of effects, types, and forms. We would put a product into any category that it fit with. However, this confused everyone to hell, because you would open a category and be thrown onto a page with 40-60 products. There was no indication of which ones were the best for that effect, and no real way to know how that product worked towards that benefit. It also confused the Google crawlers, because there were countless paths to get to the same product. We did some testing with random people off the street, and asked them to go to our site and see if they could find something they wanted. Literally all of them got immediately overwhelmed and said they left the site. If you knew what you were looking for, our old site was great. If you did not, it was the most overwhelming experience possible. We decided that it helps nobody if the vast majority of people that come to our site immediately leave. Also, the people that know what they are looking for are going to find it regardless. They are more savvy. It's the average Joe off the street that needs help.
So this new strategy is that every product has one single primary effect category. It's the benefit most associated with that product. The other ancillary benefits are handled by the benefit tags on the product page. Yes, for an advanced user that seems like an oversimplification. Yes, most products probably have more ancillary benefits than the 4 we have tagged. However, we did a lot of polling, and 4 was about the max amount of data that the average person could handle. If we threw more at them, they just ignored it all. Data is meaningless if people don't actually read it. That was a big part of this revamp. We want to give people access to a lot of really good and useful data, but we have to present it in a way they actually read and understand. We will still have very comprehensive product descriptions underneath for the advanced people. We are actually going even further on that. It will be minimized by default, but the more advanced people can expand and really dive into it. That's going to take us more time to get through. I am hoping to tackle that over the next few months.
We will likely not be restocking yeast powder. Nobody buys it. People barely buy the capsules. Reishi 9% raws just got here, so that should be up soon.