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Comment · Wed, April 15, 2015 · Ceretropic

Noots getting attention -- article linked to by Drudge! Good thing or bad thing?

What they were answering

hungryhippocampi · 4 points

That and Bulletproof it seems, both of which are great for the person who doesn't like to think for themselves.

I am a little concerned that everytime I read an article on Noots like the one linked, they highlight these kinds of vendors instead of a group like Ceretropic that is pushing boundaries, working on making certain noots more effective while maintaining or improving their safety profile.

u/MisterYouAreSoDumb · Ceretropic

I'm glad we are not being highlighted right now. There is a lot of big money coming into the nootropics industry at the moment, trying to capitalize on what they see as a market trend. That's why you see the same fucking retarded stack come up all the time, with different names and marketing strategies. Ohh, your cutting edge stack of Caffeine, L-Theanine, Hup-A, Choline, Bacopa, and maybe Rhodiola is so innovative!

Don't worry about it. I'm certainly not. I am concentrating on the innovation and improvement of the substances we sell, and the operations behind it. I am not worried about advertising or getting in articles at the moment. There will be a time and place for that. We're laying the groundwork so that we will actually have something to back up all the marketing hype. We have a badass Hitachi HPLC coming soon, and are going to be setting up titration and TLC equipment for efficacy testing. We are expanding to the suite next to us, and doubling our lab size. I have my new research chemist/lab manager working on all sorts of new projects, and have another employee drafting patents for new structures we have developed. I'd much rather let our work speak for itself over time, rather than try to quickly capitalize on marketing hype.

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