Ok Amazon vs ND site saffron edition for

I guess we should be. Truth be told, marketing has always been our weakest link. I honestly hate the retail side of this industry. All the bad actors and lies. All the shady tactics and entrenched players. The fact that it is like pulling teeth to even get consumers to care about quality, much less understand the complexities of how lab testing and quality systems work. I hate it. My passion is in the lab and R&D side of things, so that's what I try to focus on. The sheer amount of insane science we are doing in the background would floor everyone. We just don't even really talk about it. We've made multiple massive discoveries just in the past month on bioactives in lion's mane and cordyceps. We are working with a cancer research organization to study the effects of Erinamax. We already have data coming out of our cell culture lab on both lion's mane and tongkat ali in human epithelial cells (HIEC-6). We are running inflammation and oxidation cell studies right as we speak. We developed and validated our hericene and hericenone method, and have sent that to AOAC for publishing in their journal. It's "awaiting reviewer selection" at the moment. We can now accurately assay a grouping of 10 hericenes/hericenones in lion's mane fruiting bodies... which we have some really cool data on! We are publishing our erinacine assay method in the AOAC journal as well, and we are on the BIDSI advisory panel for functional mushrooms. So we are setting the new AOAC standards for assaying functional mushrooms in the lab, and we are publishing our methods so that other labs can run them, not patenting them and keeping them behind closed doors. Ohh, and we partnered with another lab that specializes in adulterant testing, and we discovered stimulants in some big brands of shilajit on the market... So that's going to make waves when it gets published! We are doing a ton of science in the background to help push this industry forward. Selling products is just how we fund that.