new research on lion's mane

Yeah, this is the one on N-de phenylethyl isohericerin (NDPIH) that came out earlier in the year. We have been working on other actives in lion's mane for a while. This is why I have been telling everyone that simplifying the actives in lion's mane down to erinacine vs. hericenones was silly. There are other actives in the fruiting bodies other than hericenones, and what we are seeing is that hericenones might even be minor actives in comparison to others. We have some cool findings on the fruiting bodies, and I am going to be beta testing out some new extracts we are working on soon. I'm trying to isolate how differing amounts of these compounds subjectively feel in the real world. Research is great, but what most people care about is how the product makes them feel. Sometimes chasing what a scientific paper says is the most neurogenic compound doesn't translate to the most acutely effective subjectively.