Why do capsules always seem to be dosed to the max?

Sure, but that's just life. The idea that there is one dose that works best for everyone, from 90 pound women to 300 pound men, is just not reality. This is why we are doing more scored tablets that you can break in half, or offering multiple options for capsules. Sometimes all the other vendors out there are selling something in a dose that I think is stupid, so we go much lower. Then we lose the sales because people think we are under-dosing. Alpha-GPC is a big one. 150mg is a good dose, but everyone out there is selling 300mg of 600mg. It's insane to me! That's too high. So we do 150mg, but lose a lot of sales because of it. We literally have meetings just on dosing size for products, and have whole development packets on every ingredient we use. We spend months on deciding standardizations, dosing, and sizing on just a single product. It's why it can take us so long to bring a new product out. The insinuation that we are just randomly picking dosing based on what everyone else is doing is insulting to the effort we put into things.

More thought goes into every little thing that we do than anyone on the outside could ever imagine. It's even insane for me! We have a new product development tracker that multiple divisions of ND participate in. We have to pre-clear things with our bank and card processor. So we have a section that determines likelihood that they bank will approve/reject that ingredient. That is done by my finance and strategy departments. Then we have a section on analytical testing, and my lab director gives it a score for how likely it will be to properly test. If there are standards and methods, it gets a high score. If we have to develop everything from scratch, it gets a low score. Then we have a marketability score, which determines how likely it will be that we can market it properly and get traffic for it. That is done by my marketing department. Then we have a competitiveness score, which determines how competitive we can be with dosing, standardization, and pricing. That's handled by my strategy team. Then we have an Amazon score, which determines how likely we would be able to rank for it on Amazon. That is handled by my Amazon team. Then we have a section where my operations team can comment on how quickly we can get it out. That's just the new product development tracker. Then we have another tracker for ingredient development, where each ingredient gets pages of data input to determine all the details. This is where we develop the standardization, sizing, dosing, and pricing. We have competitor information in there for pricing comparisons. We have sourcing information to decide on which source we are going to use for the raw material. We have sample information to track which samples we have got in and how they tested. This is also where we develop the content for the label and Supplement Facts box. Once that is all complete, it goes through a round of sign-offs from the heads of each department, followed last by me. Then it moves to my graphics department, who creates a new label and label approval packet. This makes the rounds to all the heads of my departments as well, followed last by me again. So I am always the last signature on all the approvals. Just our label approval packets are like 5 pages alone for each product. Every little detail about every single product that we sell goes through an extensive process in the background. We discuss big things like standardizations, dosing, sizing, and pricing, along with delivery systems like enteric coating, or combining things for improved bioavailability. We also discuss little things like the colors used on the label, or specific wording used on the front or other ingredients sections. If changes need to be made to the size bottle/jar we use, or wording on an existing product, then we have a label change request form that makes the rounds, and we do it all over again. I sign so many approval documents, it's insane. The amount of processes and procedures we have put in place for NSF certification would surprise everyone.

I always say that finding what works best for your own body/brain chemistry is a process. Getting into nootropics is a process. What works best for one person might do nothing for another, or cause bad side effects. As a vendor we can support that endeavor, but it is up to the individual to do the trial and error to figure out what works best. I know that can be frustrating, and you may ultimately determine that the best dose for you is not really offered in capsules/tablets/softgels, which is why we offer everything in powder. We have built guides to help people along the process of choosing what is best, and between the different forms, but we are limited in what we can do on the synthetics. I wish it was different, but my hands are tied. However, we have a lot of good educational information on the natural supplements to help people along in this process.

https://nootropicsdepot.com/stack-recommendations-index/

https://nootropicsdepot.com/help-me-choose/

https://nootropicsdepot.com/mushroom-extracts-buyers-guide/

https://nootropicsdepot.com/articles/

If there is anything else we can do to make the process easier on people, we are more than willing. Just throw me some suggestions and my team and I can have a meeting about it. Our only goal is to to provide people with a trusted source for novel things that have been properly made, properly standardized, properly sized, properly tested, and promptly delivered. Anything we can do to reduce confusion in that process I am all for, as long as my hands are not tied from a legal perspective.