Comment · Sun, November 29, 2020 · ND Owner
Lions mane 8:1 extract on amazon has an F on fakespot. Why?
Original post in this thread
BurakBaba · 11 points
Hello I have been researching lions mane products, all over reddit you guys are recommended but when I check your product on amazon using fakespot, it has an F rating. You guys can see here
I’m just wondering why on reddit you guys have great reviews but have an F on Amazon.
I really want to buy but this is putting question marks in my head.
What they were answering
1tsn0tme · 2 points
I KNEW Toniiq was one of those e-commerce first, fake "brand", white-labelling? plays! And to think I nearly fell for their packaging, knowing what I know. Is there a term for these brands created for the sake of creating a brand to make some quick cash? It seems like they are the new free trial/rebills, except legitimized by a large company, and without the rebills
u/MisterYouAreSoDumb · ND Owner
Almost every brand out there uses white label contract manufacturers. Very very few are vertically integrated like we are. Pretty much every single top brand on Amazon doesn't actually make their own product. They contract that out. That's how most of the industry works. Most brands are just marketing companies that have other companies do all the actual work. This is how they can run lean and do shit like this. They find a cheap contract manufacturer to make a product, and let that manufacturer handle all the sourcing, testing (if any), manufacturing, and packaging. Most even use contract fulfillment companies, so they don't even really ever touch the product. They have their contract manufacturer ship directly to their contract fulfillment company or FBA warehouses. This is not just common, but is by far the norm. Building manufacturing and fulfillment facilities is expensive, and comes with a lot of overhead. The only reason I went the way we did is because I don't trust anyone. Unless I am personally overseeing something, and it is being done by a member of my team that has been trained and follows our processes, I know it will never be done to the level I want. That's not exactly cheap or easy, though.
I am not sure if there is a term for these Amazon-centric garbage brands that pop up and game Amazon's systems to dominate the ranking. Maybe we can call them "fast trash" supplement companies. They pop up out of nowhere, jump to the top of the rankings with manipulation, then eventually fade when the next one comes along. They can only do this because Amazon's systems are shitty, and they let you break the rules if you make them money. You'd never rank organically on the "real internet" like they can on Amazon. That takes a lot of actual work and time to do. They try to sometimes, like Double Wood. However, they most often fail and fall back to Amazon. The issue with being reliant on Amazon for the bulk of your revenue is that they can change a policy on a whim and destroy your business. That, plus you have to keep playing the shady games, or another shadier brand will come along and take your spot. We are on Amazon because you kind of have to be these days, but we are not reliant on Amazon for the stability of the company. If Amazon went away tomorrow we would be totally fine. In fact, we would probably see an increase in sales, because we actually rank on the "real internet" for things. I'd actually be ecstatic if Amazon went away! No more BS.