About the dates on COA

We modified how we were doing/posting COAs a while back. Originally we had COAs posted for the batches on the product pages. However, when we switched over to individual lot numbers on the jars, people would get confused because the bulk batch number and the lot number were different. This is because a bulk batch might be used in a bunch of different lots. So our lab started to create COAs for every single lot, and giving them out as customers requested. As we did that, we removed the COAs from the product pages. We just seem to have missed the images on the curcumin page. We are planning on having spec sheets on the individual product pages, then COAs for the individual lots when customers ask. That's the best way to do it.

We absolutely do not just let product sit for two years. If anything sits for too long, we scrap it and let internal employees have it for free. We have an entire process for ensuring things on the shelf are up to date. Furthermore, we have switched to a just-in-time inventory system now. So we produce enough product for 3 months at a time, and schedule our production batches accordingly. We did not have the systems in place to do that a couple years back, but we do now. There is absolutely no disregard for the consumers, and you could have just written me asking about it if you were really concerned; or my support team for that matter. I do more to ensure the quality standards than literally anyone else in the space. Quality is priority number one, and if I am not 100% satisfied that something is correct and pure, we either hold it till we are or reject it. That's the entire reason I even got into this industry in the first place.

We also did not move to in-house testing to reduce costs. It costs me soooo much more to have the equipment we do, the lab that we have built, and the qualified people running it. I spend tens of thousands of dollars a month just on running our lab alone. I did it so that I can personally ensure things are correct, and understand the analytical chemistry side of the equation. Furthermore, we still work with a bunch of other 3rd party labs as well. So I still have all the costs of the outside testing PLUS running our internal lab. On a percentage basis, I guarantee you we spend more money than anyone else out there on analytical testing. We go so far above and beyond, because this is my passion! I do not want anyone to think we are doing things just to save cost. That's not even something that pops into my mind. I care about quality, understanding the science behind the chemistry, and about advancing that understanding more than anything else. I always will.

The current curcumin batch was made March of 2018. Again, if there is ever something that seems weird, just ask me or my support team and we can get you clarification quickly. I have my graphics/web team doing a lot of different things. So sometimes an image gets overlooked on the site. Hopefully we have earned the respect enough for the benefit of the doubt on a graphic/clerical error, rather than immediately jumping to the conclusion that I have stopped caring about customers.