Will memory-boosting NeuroGum chew into a share of the market?

Neurogum is going to make a lot of single time sales. I highly doubt the reorder percentage is going to be that high, though. In 12 days they have raised a little over $13,000 on Indigogo. That's over their goal, but such a small number in relative terms. The numbers are just not there yet. They are going to have to spend a lot of money on advertising to keep a steady flow of new customers coming in, as I really don't think reorders are going to carry them. Their best hope is to get a lot of hype really quickly, then get a buyout offer from one of the big gum companies. I could be wrong, but that is my prediction on how it will go down.