Comment · Wed, January 15, 2014 · Ceretropic
"Sprayable Energy" revisited
Original post in this thread
dubyrunning · 1 points
Back in August, I, along with 3,042 other fools from whom money is easily parted, jumped on the sprayable caffeine bandwagon and supported the Sprayable Energy Indiegogo campaign. Founded by a former biochem Harvard student, a PhD, and a wealthy investor, Sprayable Energy promised 40+ doses of caffeine per bottle you spray onto your skin, equal to about 40 cups of coffee, and "the end of tired." To combat the poor skin absorption rate of caffeine, they added tyrosine isopropyl ester HCl, which they found makes it pass through skin more easily. Also promised was a more gradual release of caffeine, avoiding the buzz followed by a crash of coffee or energy drinks.
"Homeopathic Energy?"
This all sounded well and good, and I happily ordered up a bottle to give it a try. However, when I finally received it the other day and looked a the package, the first thing I noticed was the drug facts. The product is "officially monographed in the Homeopathic Pharmacopoeia of the United States," and the active ingredient is listed as "Caffeinum 1XHPUS." Apparently, after they began the Indiegogo campaign, one of the founder…
What they were answering
dubyrunning · 1 points
Well in this case it was two guys - a former Harvard student, and a PhD from Rutgers. But your point stands, and I'm usually pretty skeptical. The campaign just made the product seem so legitimate.
u/MisterYouAreSoDumb · Ceretropic
Marketing can be very effective.
"Mugatu is so hot right now he could take a crap, wrap it in tinfoil, put a couple fish hooks on it and sell it to Queen Elizabeth as earrings." -Maury Ballstein