DHL customs to Europe getting worse

We would just have to increase our prices. The costs don't just disappear. We are in Arizona. It costs money to get things into the EU. Sure, it would cost less per kg to ship things in bulk there, then amortize that cost over a larger number of units. However, then we have rent, operating costs, and more taxes that get assessed by operating a business out of the EU. Moreover, then we are fully subject to all EU laws. So you can say goodbye to any products the EU doesn't like, because we would be unable to sell them from our EU location. Our rent here in AZ doubled last month. So yeah, our overhead just shot up even more. I can only imagine what rent and overhead would be in the EU for opening a location, then trying to run it across the planet...

Increased costs, shipping, and tariffs are absolutely killing us. There is no escaping it. Since the pandemic, shit has gotten almost impossible to make the numbers work. We get blamed for it all, but we literally have zero control over any of it. It's not like I want this shit to happen. We have lost tons of business from the EU. However, there is nothing I can do. The ironic thing is that the less people buy from us from the EU, the higher our costs go, because rates are based on shipping volume. So it is a death spiral. The end result is that we go out of business, and everyone can just buy from the remaining vendors. I am just so tired of it all. I want to focus on the science, and making the best products possible. However, I have to try and solve fucked up import/tax rules, trade wars, and worldwide logistics that are so far outside of my control, it just makes me feel helpless. There is a reason many supplement brands sold out to people like Nestle or VC firms during the pandemic. This shit gets really old. Our margins have never been thinner, but the work that goes into things has never been higher. People just don't value what it takes to do things right, so in the end things always trend back to the same place. I guess we should be glad we have made it this far. Ten years is a good run.