Comment · Wed, August 5, 2026 · Nootropics Depot & Natrium Health
Procter & Gamble will acquire supplements brand Thorne for $3.8 billion, CEO tells CNBC
Original post in this thread
WTFOMGBBQ · 1145 points
RIP Thorne, it was nice knowing you.
What they were answering
Simple_Song8962 · 30 points
How in the hell did it go up by $3 Billion in just 3 years?
u/MisterYouAreSoDumb · Nootropics Depot & Natrium Health
This is what private equity does. They buy up companies with trusted names, come in and cut a bunch of the shit that made the companies trusted in the first place, which lowers overhead costs. They then do big marketing pushes to increase short term demand, pushing EBITDA up, due to the reduced costs and overhead from the expensive operations. Then they sell to a bigger fish showing increasing growth and solid EBITDA. That bigger parent company either then rolls it into their systems and continues the growth, keeps it rolling at the same pace, or they run it into the ground and eventually write off the losses against the other profitable parts of the corporation.