Comment ยท Mon, June 9, 2025 ยท ND Owner
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Original post in this thread
NDSocialMedia ยท 37 points
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What they were answering
Angry_Citizen_CoH ยท 4 points
Tighter branding in general would be a great thing. Like, some products are ProductMax, others are InfiniProduct, etc. What's the difference, I dunno. But for example, ErinaMax is meant to emphasize that the product maximizes Erinacine A over the other main lions mane component (Hericine?), which makes sense! But EurycoMax is meant to be a product that balances Tongkat's weaknesses rather than emphasizing its strength, yeah?
Can't wait to see the final result of the rebranding, it's much needed.
u/MisterYouAreSoDumb ยท ND Owner
Well the names are not really going to change. We are going to keep those consistent in the transition to avoid confusion. They are just going to be under the ND brand, not the Natrium brand.
Regarding the name thing, sometimes we are up against what is available. I've said it for a few years now, but we are going to run out of trademarkable names in the next 10-20 years. It's tough enough as it is today. I can't imagine what the landscape is going to look like in a couple decades.
In Eurycomax's case, we brainstormed a long time about potential options. It's just really hard to come up with a unique name that is memorable and sounds good that someone has not taken yet. Eurycoma longifolia is also a tough one to really make derivative names from. All the Tongkat and Longjack ones have been taken already. Eurycomax was really our only option. We also tried to focus on the testosterone and vitality side, but all those derivative names are taken too. It's a popular category with a lot of people who have jumped in, so Eurycomax it is!
On the rebrand, we are simplifying our label design, and making it a cleaner and more premium look. We are also custom designing new bottles. I think people are going to be pretty happy. It's a big project, though. It is going to take us some time to get through.