Comment · Wed, October 5, 2022 · ND Owner
Does anyone else find the blue 50mg Apigenin caps off-putting?
Original post in this thread
GTechBoi · 3 points
Just opened my 50mg Apigenin bottle and was disappointed to see the bright blue caps. I know it's trivial but I guess the food coloring aesthetic clashes with my concept of a health-promoting substance. Maybe it's just me.
What they were answering
Direct reply to the original post — see the thread post above.
u/MisterYouAreSoDumb · ND Owner
The colors are used as a useful tool to be able to tell different capsules apart from each other. If you had 200mg and 50mg apigenin capsules, and let's say you took them out and put them in a pill organizer, you would always know which dose is which. We started it when we offered flipped ratio caffeine/L-theanine. If someone has 100mg/200mg caffeine/L-theanine and our 200mg/100mg version, you wouldn't want to mix those up and get double the amount of caffeine that you were expecting. It's especially helpful for the Natrium stacks, as you could put your capsules in a travel container and always know which one is Immune Defense, Sleep Support, Alcohol Defense, PanaMAX, etc. We've always tried to apply a practical aesthetic to our products, which is why every bottle has different colors. It allows people with large collections of our products to very quickly identify which product is which. I hate it when a brand's bottles all look the same. I have to read each label to see what it is. With our products you can just glance at them and immediately know which one it is. I very rarely even read our labels anymore when taking my doses, as I know all the color combinations by heart. The color coding of the capsules is just another part of trying to help customers tell products apart from each other easily.