Comment · Tue, June 21, 2022 · ND Owner
Why artificial colors?
Original post in this thread
ResponsiblePen3082 · 2 points
Firstly I'd like to thank the ND team for everything they do, high quality testing, unprecedented reliability and quality, and amazingly fast shipping(literally went from ordered to shipped within 1.5 hours, and received the order in 2 days. Even buying from Amazon they always deliver way ahead of estimated schedule)
That being said it shocked me to see the addition of artificial coloring(Blue 1) for my Apigenin bottle for the pills. I assume this helps them differentiate the pills in sorting in some way? That's the best explanation I can think of, it seems like an entirely useless thing to add and for most of us who are into supplements for health reasons, seems completely counterintuitive seeing as it's linked to all sorts of problems(mental/behavioral especially). I'm a little surprised to say the least coming from ND. I understand the addition of most additives and I know the team works hard to reduce and minimize them, but artificial coloring is a bit much, it's hard enough trying to avoid it in all of our daily foods and such.
Additionally the Sleep Support bottle looks to have colored capsules as well, but I see no colors listed in the ingredients. Is there a reason for…
What they were answering
TheGermanGuy21 · 3 points
Not trying to get at op personally, but please don't remove colored capsules because of a few crying customers. No matter what a supplement company does, there's always these "magnesium stereate, colored capsules, vitamin e, maltodextrin, gelatin, caramel-softgel-color, whatever"-haters who will make it worse for everyone else, just because they freak out over something harmless and stupid.
Colored capsules are awesome to tell apart. I like to put them all in pill boxes and can differentiate them by color, no labeling needed. I think many customers would appreciate ND going the other way actually and using more colored capsules for existing products, especially the ones that are just white in nature.
The writing on the CoQsol was awesome too, missing that one. But I know at least this was removed due to supply chain issues, not a hypochondriac customer.
u/MisterYouAreSoDumb · ND Owner
Noted! I know many people do love the convenience of the colored caps.