Comment · Wed, September 16, 2020 · ND Owner
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NootropicsDepotCom · 22 points
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What they were answering
[deleted] · 1 points
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u/MisterYouAreSoDumb · ND Owner
I probably speak for a lot of supplement consumers, but I don't always thoroghly vet companies before I try their supplements.
Nobody does. Hell, I own a supplement company, and until recently I was just buying some stuff from NOW, Jarrow, LEF, etc. without testing. I have my own lab! So even if I fall prey to blindly trusting, most people certainly do. It's just human nature.
Actually, prior to talking to you here on reddit, I kind of thought ND was a shady company ... on the website it's all stock photos, computer generated images (of bottles). I figured they were just like a Bulk Supplements kind of company using cheap chinese ingredients. I only got turned on to buying from ND about a year ago by a guy named Kai (an influencer).
I know we need to do a better job of explaining to new people just what all we are doing. It's been a discussion I have been having with my team. I generally try to let our work speak for itself. It always feels a bit strange "bragging" about how much we do, but sometimes that is needed for new people. So we are currently in the process of writing a whole lab testing/quality control section of the site. It's going to be a comprehensive and interactive look into what makes us different. So that should help. Even so, I am okay with people finding us in their own ways. I like to slowly and steadily grow things. Doing things right is very difficult. So too much growth too quickly can overwhelm operations. I also don't like to get in over our heads. We make very deliberate and strategic decisions that pay off over the long run. It's how I prefer to run a business. So while I would love for everyone to all at once come to the realization of just how good we are, and the level to which we are holding our standards, sometimes letting things organically happen in their own way works well, too.
Most businesses fail, or at the very least need to raise money or get loans, because they can't properly control growth. It's not just common in startups, it's the norm. I have been a consultant in a large number of different industries, from mom and pop shops all the way up to Fortune 50 multinational megacorporations. I have seen how they work from the inside; what makes them succeed and fail. So I try to use all the lessons I have learned from my consulting days to try to avoid those traps that new businesses fall into. One of the main traps is to grow too quickly without building a foundation to properly succeed long-term. I am a patient person. I am perfectly happy taking 10 years to reach my goal, but actually surviving to see it happen in the way I think it should. It's very hard to succeed in business going against the normal growth strategies, but I honestly think it is worth it in the long run. We'll see if I am right in 5 years. But yes, we need to do a better job of explaining to new customers just all that we are doing, and what our mission is.
Usually I either depend on well known brands (e.g. Now, Jarrow, Doctor's Bestm, Nutricost, etc.) with good reviews on Amazon. Occasionally I depend on supplements that influencers use and recommend like some protein powders (e.g. I take VasoBlitz because I follow Chris Duffin, but I think he also started or is part owner of Build Fast Formula). For creatine, I always look for Creapure. At the end of the day, though, Amazon reviews and star rating always matter!!!
I respectfully suggest your change that strategy. If I see a supplement product with 5,000 reviews on Amazon, I automatically don't buy it. I know how the system works from the inside. I know what it takes to get that. So it is a red flag to me. If it is a red flag to me, you might consider making it a red flag for you, too. Also, Creapure is just normal creatine monohydrate with a trademarked name. It's just made by AlzChem in Germany. There are a number of labs making just as good creatine around the world. I think most consumers have a ton of misconceptions about how this industry works. Seeing it from the inside is pretty eye-opening.