Magnetic Squirrel

It's used to spread viral marketing in internet communities without being detected and to subvert spambot filters designed to help prevent exactly this type of thing by making it really, really annoying to have to manually keep creating accounts and get them to/keep them in good standing so that when TychoTantrum4524 says "hey guys look at this awesome video game I just found out about!" and links to a web site, people are more willing to actually click the link and start talking about it organically as opposed to what would happen if they had just bought a banner ad on the very same site (in which they'd get a handful of clicks and no real word of mouth).

It's something that started long ago and has only become more in demand as we continue to ignore traditional advertising venues and only really listen to our peers.

And because I feel some people's gears turning - no, you're probably not going to find a buyer for your account and make some kind of lucrative living off of posting on Reddit. These things are typically farmed all day by a group of people in some shady marketing firms somewhere and they buy and sell lists of accounts like telemarketers purchasing lead-lists, sort of.

The more active and community aware ones are like this, at least. A lot of the accounts were all just mass created in some types of software in which all the marketer has to do is upload his…