This pull down screen is always in the way, whenever I'm jumping between tabs. Please re-consider it

If we don't rank on search engines, we die. I wish we didn't have to think about SEO, but it's a fact of the modern internet. If you don't design your site around what Google, and to a lesser extent Bing, want to see, then you stagnate and bleed out. To ad insult to injury, they change it all the time in an attempt to make your organic rankings drop so that you are forced into paying for more ads. It's shady as hell what they do. It's a fucked up system that is run by companies with way too much power to alter what people see and think. However, if we just ignore it, the only one it hurts is us. We try to balance the UI with SEO and CRO as much as we can. But any successful site on the internet today has to build SEO and CRO into their framework, or they won't last for long. Blame Google for how bastardized the internet has become. It's the same on Amazon. If you don't take into account their algorithms for ranking, nobody will ever even see your products. If we can't get in front of new customers, we can't keep expanding our product line. Sure, you can try to advertise to new customers, but anyone that works in the industry will tell you there's zero way to be profitable that way. It's like lighting $100 bills on fire with the hopes that someone gives you $10 later... then maybe buys again down the line. Organic rankings are worth their weight in gold because of that. Running an ad campaign to new customers in the dietary supplement industry is literally like throwing ridiculous amounts of money down a black hole.

The complaint OP has is not even because of SEO, though. This was a feature many customers were asking for. We had tons of people saying that it was difficult to find what they were looking for on our site because of how large our catalog is. This was especially true for new customers, so we have been expanding our features for people to find the products they are interested in. This includes categories and landing pages that help people narrow down what they are looking for. Of course we have to design the UI for specific target resolutions, and ours works best at higher ones. If you have a smaller/lower resolution screen, it can seem a bit busy. We are also limited by our theme on the Stencil framework on Bigcommerce.