Comment · Wed, August 5, 2020 · ND Owner
Nootropics Depot email promotions.
What they were answering
RoboCrocoHorse · 3 points
While we're on the topic, this is a minor issue that I wouldn't have mentioned it if not for this thread, but I still receive reminders to enter the giveaways after I've already entered and received entry confirmation.
So it could be worthwhile for your team investigate whether the e-mail marketing software that you're using properly transitions users into the correct bucket after an action has been completed. Could also be that the automated flows are not set up correctly.
Another point would be: I'm already subscribed to your newsletter, but I receive an e-mail for a giveaway where the biggest action worth 5 points is subscribing to the e-mail newsletter, and that's obviously not ideal.
Furthermore, the Gleam app still allows me to subscribe again and verifies that action and awards me the points, which is again an issue.
Ideally, you'd want a different action for people that are already subscribed to the newsletter.
u/MisterYouAreSoDumb · ND Owner
Thanks for the heads up! I'll check with my team on the reminder email thing. I bet that will be fixed when we have Gleam handle the emails instead of our normal subscriber list. It's probably a mismatch between Gleam seeing the actions, but having no way to stop our normal email software from sending reminders. So that should be fixed soon.
Regarding the subscriber points thing, I think we might want to leave it. I don't want to punish people because they were already subscribed to our newsletter. That would kind of make people feel like we did not value them as already having been subscribed to us before the giveaway.
We had a share action at the start of our fist giveaway, but we quickly took it down. People started trying to spam /r/Nootropics with their codes... The last thing I want is for people to think we are trying to get people to spam things about us. We have never incentivized people reviewing or talking about us. I know a lot of Debbie downers on /r/Nootropics claim we shill or incentivize people talking about/defending us, but we literally never have. I have tried very hard to just let things happen organically. Hell, we didn't advertise at all back on Ceretropic. We never once had a sale or any giveaways. Ceretropic was 100% organic growth. However, it was a different time and things have changed. You could actually rank organically back then. Now Google has fucked everyone, so you have to advertise and get creative to reach new people. The shitty part is that everyone breaks the rules and does shady things, and we can't compete with that honestly. If we even had half the shit some of our competitors have on their sites, we would be sued constantly. We've had to gut many of our descriptions and reviews because of other lawsuits, which caused us to lose a lot of organic rankings. Then our competitors who flaunt the regulations and say whatever they want go up in rankings. Many of our competitors own other "independent" educational sites as well, or have close business ties with them, who then backlink and send traffic to themselves. We don't, so we are at a big disadvantage. We don't play any of those games. So we have to get creative with reaching new customers.
It's really tough these days to do things honestly. It's very different than back in 2013 when I started. The entire framework has changed. The dishonest people keep coming out on top by breaking the rules, paying for reviews, buying backlinks, saying things on their product pages they shouldn't be for SEO, and having whole programs designed to give away product to people for reviews on Amazon and other sites. It's rampant! I never want for people to think we are spamming or being shady with our marketing. We try very hard to prevent anything from coming across that way. I just want to honestly build a brand that people can trust, and does things the right way. It's just getting very hard to get new customers while not breaking the rules, when literally everyone else out there is just flagrantly violating countless things. Anyway, it's not a big deal. It's just frustrating. We are not dumb. We know how everyone else is doing it. We just refuse to go down to that level. So we try to get creative with new ways, while making it as non-spammy as we can.