Anyone notice N-Depot has gotten very expensive?

That just means their regular prices are too high. If they have the margins to cut that low on multiple units, that means their single unit stuff is marked up a lot. We don't do that. We have a more normalized price structure because that is what I feel is best for the market. I can't give you 50% off. That's just not possible with our margins. For the vendors that can, ask yourself why they can do that. Either their base pricing is waaaay too high, or they are cutting corners somewhere in the process. Sometimes we literally find products on the market being sold retail for lower than our cost. Do you think they just have some super special pricing that I can't get, or do you think maybe it is because they are not selling legitimate product? I buy and test these products in our lab, so I know the answer. The amount of fake and impure shit out there is ridiculous. However, that's what we get compared to. People say we're high priced when they are comparing fake product to legitimate. Then there are other vendors selling at breakeven or a loss just to try and get market share. That's not sustainable, either. They don't care about advancing the nootropics industry, or improving the analytical testing standards. They just want market share. They don't have to fund an analytical testing lab with masters/PhD level chemists. They don't have to buy quarter million dollar machines to advance the testing methods and capabilities of these nootropics. They don't have to fly their people out to get advanced machine training. I do, because I am doing things differently than anyone else out there. This costs money. Even taking that into account, I STILL keep our margins lower than most other large supplement companies that arene't funding half the cool shit we are. I don't buy myself Ferraris and other shit. I buy UPLCs and triple quad mass specs. I fund synths of new nootropics or cool extracts. I fund very expensive endeavors that are meant to advance this industry and the purity and safety standards in it. If price is the end all and be all for someone's consideration, perhaps we are not the vendor for them.

I also hate these stupid price games the modern market has created. Inflated prices so you can have sales every week... BOGO deals every single day. Buy 4 get 1 free. It's all bullshit meant to trick consumers into thinking they are getting a deal. I hate that, and I am not going to play that game. We set prices reasonably based off our costs, and we keep them there as long as we can. There are plenty of people out there playing the "trick the consumer" game. We don't need to be another one.